Analytics is a sensor. It is not the UX function.
PostHog can tell you what its instrumentation captured. The harder work is deciding whether the right thing was captured, what it means and what the team should do next.
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Practical essays on connected evidence, specialist agents, product judgement and the operating systems that help teams learn from what they ship.
PostHog can tell you what its instrumentation captured. The harder work is deciding whether the right thing was captured, what it means and what the team should do next.
Read articleThe UX function is not a list of roles or deliverables. It is the capacity to notice uncertainty, choose the right method, change an action and learn from the result.
Read articleA persuasive AI answer is not the same thing as a defensible UX read. Trust comes from structural proof, visible uncertainty and the ability to disagree.
Read articleThe strongest AI product is not the one that hides every human. It is the one that knows which calls deserve human judgement and can explain why.
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