Find what to ask. Hear from your users. Know what to do next.
Illustrative example
A question about Sightspool
What stops founders joining user interviews?
Behaviour + conversations
Bring the conversation to the founder.
Next move to exploreCall the founder’s mobile.
06Bring the evidence into your next move.
An illustrative story, not a live study. Sightspool combines public product pages with connected sources such as PostHog, Amplitude and GitHub. Journey Canvas places behaviour against the product journey. Fictional example counts fall from 100 ready users to 40 founder joins and 35 interviews, highlighting a drop-off before the founder joins. These are example counts, not Sightspool customer data. The behaviour shows where to investigate, not why it happens. Sightspool proposes a research question: What stops founders joining user interviews? You review and approve the plan, then relevant founders choose whether to join. You lead the interview using your approved plan. An example founder says, “I’m not always at my laptop.” Bringing that conversation together with the observed drop-off suggests a next move to explore: call the founder’s mobile when a user is ready to talk. This is an idea to test, not a proven explanation or outcome. The animation loops continuously; pause, replay or select any step. With reduced motion, choose a step to read it without animation.
Works with your existing sources
PostHog
Amplitude
Stripe
GitHub
A good question changes what you build.
We turn product context and user behaviour into focused questions for the right users. You join the conversation and learn directly from the people using your product.
AssumptionInsightNext moveBuild better
Context via journey canvasBehaviourCohort selectionQuestions
Your approvalInviteTalkQuestion answered
We connect the context, shape the questions and make sense of what you learn, then check what changed.
Outer loop: Assumption, Insight, Next move, Build better. Middle loop: Context via journey canvas, Behaviour, Cohort selection, Questions. Inner loop: Your approval, Invite, Talk, Question answered.
We connect behaviour to context.
We connect user behaviour to your product journey to spot hesitation and find the people who can help explain it.
We ask about real experience.
We draft questions about what users actually did, what they tried and what got in their way, giving you a useful starting point for the conversation.
We keep questions focused.
We keep each question short and direct, one thing at a time, with room for users to explain what happened in their own words.
We handle the preparation, so you can spend your time listening, asking follow-ups and learning from your users.
A little time. A different perspective.
Introducing user hours.
Make room for real conversations.
We strongly recommend talking to your users yourself. Hear the hesitation, ask a follow-up question, and understand what matters to them. There’s no substitute for being in that conversation.
Make time to talk
Set your user hours. When a user is ready, join from your dashboard and lead the conversation yourself. The Founder launch plan also includes calls to eligible verified numbers.
Take calls away from your desk
Attend calls from your Sightspool dashboard or on your phone. When you are away from your desk, we’ll call your verified mobile number so you can still talk to users.
“I wanted to try it myself before inviting the whole team.”
Example interview · First project setup
An emerging insight
Make space to explore solo.
A direction to investigate in the next conversation.
Every insight stays connected to the conversation behind it, so you can hear the context before deciding what to change.
Introducing Journey Canvas
Your product journey. With real user data.
Works with your existing sources
PostHog
Amplitude
Stripe
GitHub
Start with a map of your product’s journey. Connect PostHog and link events to its steps to see who moves forward and who doesn’t. Turn those gaps into focused research questions, then hear from the people behind them.
Press enter or space to select a node. You can then use the arrow keys to move the node around. Press delete to remove it and escape to cancel.
Press enter or space to select an edge. You can then press delete to remove it or escape to cancel.
Drag the canvas · select a step
PostHog connected
Illustrative connection · example data
Invite a teammate: 70 founders reached this step, 42 progressed, 28 in the suggested research cohort. Illustrative numbers.
Inside this step
Invite a teammate
Example cohort · 200 new founders First 7 days after signup
Reached this step
70founders
Reached the next step
4260% of 70
Not yet onward
28people to learn from
42 of 70 reached “Work together” by day seven.Example event: Invite step opened
A question for the 28
What gets in the way of bringing a teammate into the first project?
28 founders reached the invite step without getting to shared work. An unsent invitation, a pending reply or something else could be involved—we need to ask.
Who to hear from
Founders who reached the invite step but had no shared project activity in their first seven days.
Start the conversation
“Walk me through what happened when you reached the invite step.”
Illustrative cohort, events and questions—not live customer data. Counts show what happened; conversations help explain why.
The Sightspool SDK
Talk to trust
Inviting us into your product deserves a closer look. Here’s what the SDK does—and the evidence you can check before installing it.
A small SDK for approved research.
Install with a script tag or npm. Choose all visitors or signed-in users. The SDK checks for an approved invitation, then opens Sightspool for consent and the interview when someone chooses to join.
No page content, form values, clicks or browsing history captured by this SDK.
If you supply a user ID, the SDK sends it with invitation checks so Sightspool can match an approved cohort.
Pause or destroy the SDK to stop invitation requests and remove the launcher.
The random identifier uses browser session storage. A supplied user ID adds an identity field. Ordinary network metadata, including IP address and website origin, also reaches the service.
For a founder working through one important decision
$29/ month
Keep one focused research loop moving each month.
One founder in one product workspace
Unlimited questions in your maintained Question Stack
120 founder interview minutes shared across browser and phone
Up to 60 minutes by phone on Australian mobiles, or 120 on eligible US numbers, within your 120 total founder interview minutes.
One active question; subsequent questions share the monthly pools
Weekly monitoring and analysis across all connected sources
One evidence-backed next move and an outcome check
The same complete analysis across paid plans. Review phone eligibility and browser instructions before subscribing. Full plan details
Prices are in US dollars. Each plan is for one founder in one product workspace. Founder is US$29/month plus applicable tax, billed monthly until cancelled, with no introductory price change. Manage your subscription in Billing.